Filed under: BMW,Car Buying,Luxury
It's called the "subscription economy," and BMW is about to join it. Bloomberg reports that the luxury automaker will launch its Access by BMW subscription service April 2 at a dealership in Nashville, Tennessee. BMW's U.S. boss said the brand was looking at launching such an initiative sometime this year, but wouldn't divulge details on precise timing or location.
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BMW Access subscription service launches in Tennessee this week originally appeared on Autoblog on Mon, 02 Apr 2018 08:20:00 EDT. Please see our terms for use of feeds.
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