Monday, December 28, 2015

Hyundai taps Lamborghini exec to lead Genesis brand

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To direct its new Genesis luxury brand, Hyundai has hired Manfred Fitzgerland, formerly head of branding at Lamborghini. But he's just the latest in a string of westerners brought in to help transform the Korean automotive giant.

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Hyundai taps Lamborghini exec to lead Genesis brand originally appeared on Autoblog on Mon, 28 Dec 2015 10:58:00 EST. Please see our terms for use of feeds.

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