Mercedes wants to be the luxury car for women

Filed under: Marketing/Advertising, Mercedes-Benz, Car Buying, Luxury

Mercedes-Benz wants to grow its number of female buyers, and it's launching a new marketing campaign targeted at women, including a a very different vehicle configuratator. The work begins in Germany but is slated to expand elsewhere in 2016.

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Mercedes wants to be the luxury car for women originally appeared on Autoblog on Wed, 16 Sep 2015 08:29:00 EST. Please see our terms for use of feeds.

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